The Bezos Blueprint, page 28
8. David Rubenstein, “Amazon CEO Jeff Bezos on the David Rubenstein Show,” YouTube, September 19, 2018, https://www.youtube.com/watch?v=f3NBQcAqyu4, accessed December 16, 2021.
9. CNBC, “Steve Jobs 1997 Interview: Defending His Commitment to Apple/CNBC,” YouTube, April 27, 2018, https://www.youtube.com/watch?v=xchYT9wz5hk, accessed December 16, 2021.
10. Jose E. Puente, “Steve Jobs Holding a Small Staff Meeting in Sept 23, 1997,” YouTube, https://www.youtube.com/watch?v=8-Fs0pD2Hsk, accessed December 16, 2021.
11. Guy Kawasaki, chief evangelist of Canva and creator of Guy Kawasaki’s Remarkable People podcast, in discussion with the author, February 15, 2019.
12. John Mackey, cofounder of Whole Foods, in discussion with the author, November 6, 2020.
13. John Mackey, Steve McIntosh, and Carter Phipps, Elevating Humanity Through Business: Conscious Leadership (New York: Penguin Random House, 2020), 17.
14. “Leverage the Power of Purpose,” Wall Street Journal, https://deloitte.wsj.com/articles/leverage-the-power-of-purpose-01575060972, accessed December 16, 2021.
15. John Mackey et al., Elevating Humanity, 17.
16. Hubert Joly with Caroline Lambert, The Heart of Business: Leadership Principles for the Next Era of Capitalism (Boston: Harvard Business Review Press, 2021), 270.
17. “Medtronic Mission Statement,” Medtronic, https://www.medtronic.com/me-en/about/mission.html, accessed December 16, 2021.
18. Ibid.
19. Ibid.
20. Michael Moritz, partner at Sequoia Capital, in discussion with the author, October 23, 2015.
Chapter 14: Symbols Convey Big Ideas
1. Amazon Web Services, “2012 re:Invent Day 2: Fireside Chat with Jeff Bezos & Werner Vogels,” YouTube, November 29, 2012, https://www.youtube.com/watch?v=O4MtQGRIIuA, accessed July 1, 2021.
2. 10,000 Year Clock, http://www.10000yearclock.net/learnmore.html, accessed July 1, 2021.
3. Bill Carr, author of Working Backwards, in discussion with the author, February 3, 2021; “Amazon Empire: The Rise and Reign of Jeff Bezos,” PBS, https://www.pbs.org/wgbh/frontline/film/amazon-empire/transcript/, accessed December 16, 2021.
4. John Rossman, Think Like Amazon: 50 and a Half Ways to Become a Digital Leader (New York: McGraw Hill, 2019), 66.
5. Marc Randolph, That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea (New York: Little, Brown, 2019), 150.
6. John Mackey, Steve McIntosh, and Carter Phipps, Elevating Humanity Through Business: Conscious Leadership (New York: Penguin Random House, 2020), 20.
Chapter 15: Humanize Data
1. Academy of Achievement, “Jeff Bezos, Academy Class of 2001, Full Interview,” YouTube, July 12, 2016, https://www.youtube.com/watch?v=s7ZvBy1SROE, accessed June 27, 2021.
2. Andrew Cave, “What Will We Do When the World’s Data Hits 163 Zettabytes in 2025?,” Forbes, April 13, 2017, https://www.forbes.com/sites/andrewcave/2017/04/13/what-will-we-do-when-the-worlds-data-hits-163-zettabytes-in-2025/?sh=39ee1511349a, accessed December 16, 2021.
3. Ilyse Resnick, Nora S. Newcombe, and Thomas F. Shipley, “Dealing with Big Numbers: Representation and Understanding of Magnitudes Outside of Human Experience,” Cognitive Science 41, no. 4 (2017): 1020–2041, accessed June 27, 2021, https://onlinelibrary.wiley.com/doi/full/10.1111/cogs.12388.
4. Jeff Bezos, “Jeff Bezos—March 1998, Earliest Long Speech,” YouTube, https://www.youtube.com/watch?v=PnSjKTW28qE&t=6s, accessed April 11, 2021.
5. Jeff Bezos, “Letter to Shareholders,” Amazon, 1997, https://s2.q4cdn.com/299287126/files/doc_financials/ annual/Shareholderletter97.pdf, accessed February 15, 2021.
6. Jeff Bezos, “Letter to Shareholders,” Amazon, 2001, https://s2.q4cdn.com/299287126/files/doc_financials/annual/2001_shareholderLetter.pdf, accessed June 27, 2021.
7. Blue Origin, “Going to Space to Benefit Earth (Full Event Replay),” YouTube, May 9, 2019, https://www.youtube.com/watch?v=GQ98hGUe6FM, accessed December 16, 2021.
8. Jeff Bezos, “Letter to Shareholders,” Amazon, 2020, https://www.aboutamazon.com/news/company-news/2020-letter-to-shareholders, accessed April 29, 2021.
9. Brent Dykes, “Data Storytelling: The Essential Data Science Skill Everyone Needs,” Forbes, March 31, 2016, https://www.forbes.com/sites/brentdykes/2016/03/31/data-storytelling-the-essential-data-science-skill-everyone-needs/?sh=2381f06052ad, accessed December 16, 2021.
10. CNBC, “Jeff Bezos at the Economic Club of Washington (9/13/18),” YouTube, https://www.youtube.com/watch?v=xv_vkA0jsyo, accessed December 16, 2021.
11. Ibid.
Chapter 16: The Gallo Method: Sell Your Idea in 15 Seconds
1. “Doris Kearns Goodwin Teaches U.S. Presidential History and Leadership,” MasterClass, https://www.masterclass.com/classes/doris-kearns-goodwin-teaches-us-presidential-history-and-leadership, accessed December 16, 2021.
2. TEDx Talks, “Quantum Physics for 7 Year Olds, Dominic Walliman, TEDxEastVan,” YouTube, May 24, 2016, https://www.youtube.com/watch?v=ARWBdfWpDyc, accessed December 16, 2021.
3. Kurt A. Carlson and Suzanne B. Shu, “When Three Charms but Four Alarms: Identifying the Optimal Number of Claims in Persuasion Settings,” https://journals.sagepub.com/doi/10.1509/jm.11.0504, accessed December 16, 2021.
4. Dominick Reuter and Megan Hernbroth, “How Founders Can Use the ‘Rule of 3’ to Prepare Your Pitch and Quickly Raise Vital Funding to Launch Your Startup,” Business Insider, August 11, 2020, https://www.businessinsider.com/how-to-pitch-startup-rule-of-3-founders-raise-most-seed-pitches, accessed December 16, 2021.
5. Dan Michel, “The Entrepreneur-Turned-Clothier Shares His Biggest Obstacles—Behind Creating UNTUCKit,” UNTUCKit, https://www.untuckit.com/blogs/style/off-the-cuff-chris-riccobono, accessed December 16, 2021.
Conclusion
1. CNBC, “Jeff Bezos at the Economic Club of Washington (9/13/18),” YouTube, https://www.youtube.com/watch?v=xv_vkA0jsyo, accessed December 16, 2021.
2. Shane O’Mara, “Why Walking Matters—Now More Than Ever,” Wall Street Journal, April 18, 2020, https://www.wsj.com/articles/why-walking-mattersnow-more-than-ever-11587182460?mod=searchresults&page=1&pos=1, accessed December 16, 2021.
3. Charlie Rose, “A Conversation with Amazon’s Founder and Chief Executive Officer, Jeff Bezos,” Power of Questions, October 27, 1016, https://charlierose.com/videos/29412, accessed December 16, 2021.
4. Walter Isaacson, Invent and Wander: The Collected Writings of Jeff Bezos, with an Introduction (Boston: Harvard Business Review Press, 2020), 4.
5. Catherine Clifford, “Jeff Bezos: You Can’t Pick Your Passions,” CNBC, February 7, 2019, https://www.cnbc.com/2019/02/07/amazon-and-blue-origins-jeff-bezos-on-identifying-your-passion.html, accessed December 16, 2021.
6. 2020 Amazon Shareholder Letter, https://s2.q4cdn.com/299287126/files/doc_financials/2021/ar/Amazon-2020-Shareholder-Letter-and-1997-Shareholder-Letter.pdf, accessed December 16, 2021.
INDEX
The index that appeared in the print version of this title does not match the pages in your e-book. Please use the search function on your e-reading device to search for terms of interest. For your reference, the terms that appear in the print index are listed below.
A/B testing
active voice
Adobe Photoshop
adverbs
Airbnb
origin story of
Alberg, Tom
alignment
“all is lost,” in storytelling
Amazon
alumni of
annual sales of
“Ask an owner” feature of
Best Buy’s partnership with
Bezos’s stepping down as CEO of
CEOs from
concept for
core principles of
culture of
customer obsession at
Day 1 at
Day 1 building at
desks at
digital media business of
early investors in
Echo Dot
first job advertisement for
Fulfillment by Amazon (FBA)
growth of
influence of
innovation at
Kindle, see Kindle
Leadership Principles of
logline for
Marketplace
mock-ups at
name of
Netflix and
number of books available on
personalization at
physical stores of (Amazon Books)
PR/FAQs at
Prime
Prime Day
Prime Now
Prime Video
second headquarters of
shareholder wealth created by
S-Team (senior leadership team) at
Studios
values of
Weblab
Web Services (AWS)
Whole Foods acquired by
Zappos acquired by
American Association of Publishers
analogies
brain and
coaching drill on
effectiveness of
handstand
for internet
near-domain and far-domain
oak
scientific breakthroughs and
Andreessen Horowitz
Antioco, John
aphorisms
of Bezos
of Buffett
Aphrodite
Apollo missions
Apple
iPhone
iPod
M1 chip
Archimedes
Aristotle
Armstrong, Neil
Army, U.S.
artificial intelligence
Asimov, Isaac
attention span
audience
knowing
picturing
backcasting
Back to the Future
bagel rule
Bakken, Earl
Barrett, Lisa Feldman
Battle of Hastings
beats, in storytelling
Bed of Procrustes, The (Taleb)
Bella, Charles “Cheater”
Berkshire Hathaway
Best Buy
Bezos, Jeff
aphorisms of
Bryar as technical assistant of
congressional hearing speech of
DREAM Institute idea of
in helicopter crash
Hsieh’s meeting with
Lake Forest College speech of
letters of
life of
Mackey and
meetings of
PowerPoint banned by
as Princeton student
Princeton commencement speech of
reading and
reasons for studying
red-pen editing by
as richest individual in the world
speeches by
steps down as Amazon CEO
storytelling elements listed by
TED talk of
ten-thousand-year clock of
traits of
Bezos, Mark
Bing
Black Friday
Black Swan, The (Taleb)
Blakely, Sara
Blecharczyk, Nate
Blockbuster
Bloomberg Television
BLOT (bottom line on top)
Blue Origin
blueprints
communication
BLUF (bottom line up front)
Blumenthal, Neil
Boeing
books, see reading
brain
analogies and
data and
metaphors and
reading and
rule of three and
symbolism and
walking and
brainstorming walks
Branson, Richard
brevity
Churchill’s memo on
Brooks, Frederick
Brooks, Garth
Bryar, Colin
Working Backwards (Bryar and Carr)
Buffett, Jimmy
Buffett, Warren
aphorisms of
Built to Last (Collins and Porras)
bullet points
Burton, Shawn
business books
California gold rush
Cameron, James
Campbell, Joseph
cancer
Canva
origin story of
Carlyle Group
Carr, Bill
Working Backwards (Bryar and Carr)
Cast, Jennifer
castle metaphor
catalyst, in storytelling
catchphrases
Challenger
Chamblee, Brandel
Chesky, Brian
choices versus gifts
Christensen, Clay
Churchill, Winston
clarity
Clark, Roy Peter
Clarke, Arthur C.
clock, ten-thousand-year
cloud computing
Amazon Web Services (AWS)
S3 (Simple Storage Service)
CNBC
coaching drills
on analogies
on books to improve writing skills
on data and context
on Gallo Method
on highlighting key message
on knowing your audience
on metaphors
on mission
on narratives
on origin story
on press releases
on principles
on readability
on So What? test
on storytelling scenes
on using video to improve public speaking
on words
cognitive strain and cognitive ease
Cognitive Style of PowerPoint, The (Tufte)
collaboration, on narrative
Collins, Jim, Good to Great
Columbia
Combs, Luke
Commander’s Intent
communication path formula
communication skills
Bezos blueprint for
and Bezos’s first job listing for Amazon
in post-COVID workplace
reasons for studying Bezos on
rule of three in
compounding
conceptual metaphor theory (CMT)
conciseness
Conscious Leadership (Mackey)
Cook, Tim
Cornwell, David
Coupang
Coursera
COVID-19 pandemic
exponential growth in
government aid during
health campaigns in
Hopper and
workplace and
Creation (Grand)
creativity
customer
lifetime revenue from
obsession with
press releases and, see press releases
working backwards from, see working backwards
Dalio, Ray
data
brain and
coaching drill on
distance measures of
growth of
mining of, and personalization
size and weight comparisons of
story and
time comparisons of
value and
Day One
Day Two
debate, in storytelling
decision making
Deloitte Consulting
Depression, Great
Deupree, Richard
differentiation
digital world
Doerr, John
Donaldson, Jimmy
dot-com bubble
dozen-bagel rule
DREAM Institute
Dyson, James
earworms
eBay
ebooks
see also Kindle
Economic Club of Washington, D.C.
economic moat
Einstein, Albert
electricity
Elements of Style, The (Strunk and White)
Elliot, Jay
El Paso Times
Endurance
entrepreneurs
origin stories and, see origin stories
reading and
rule of three and
Ephron, Nora
eureka moments
Everything Store, The (Stone)
Eves, Derral
exponential growth
exposure therapy
FAQs (frequently asked questions)
PR/FAQs
Farnsworth, Ward
Favreau, Jon
Ferriss, Tim
Feynman, Richard
Field, Syd
Finding Nemo
first lines
Fleming, Ian
Flesch, Rudolf
Flesch-Kincaid readability tests
coaching drill on
flywheels
Forbes
Fortune
Freeman, Jesse
frequently asked questions, see FAQs
From Russia with Love (Fleming)
From the Earth to the Moon (Verne)
fun and games, in storytelling
Galileo Galilei
Gallo, Vanessa
Gallo AMP model
Gallo Communications Group
Gallo Method
coaching drill on
Message Map in
UNTUCKit’s use of
Gates, Bill
Gates of Fire (Pressfield0
Gebbia, Joe
GEICO
General Electric (GE)
Georgetown University
gifts versus choices
Gill
Goal, The (Goldratt)
gold rush
Goodman, Nelson
Good to Great (Collins)
Goodwin, Doris Kearns
grammar
