Welcome to the Show, page 24
Crystal Lake Publishing is and will always be a beacon of what passion and dedication, combined with overwhelming teamwork and respect, can accomplish. We endeavour to know each and every one of our readers, while building personal relationships with our authors, reviewers, bloggers, podcasters, bookstores, and libraries.
We will be as trustworthy, forthright, and transparent as any business can be, while also keeping most of the headaches away from our authors, since it’s our job to solve the problems so they can stay in a creative mind. Which of course also means paying our authors.
We do not just publish books, we present to you worlds within your world, doors within your mind, from talented authors who sacrifice so much for a moment of your time.
There are some amazing small presses out there, and through collaboration and open forums we will continue to support other presses in the goal of helping authors and showing the world what quality small presses are capable of accomplishing. No one wins when a small press goes down, so we will always be there to support hardworking, legitimate presses and their authors. We don’t see Crystal Lake as the best press out there, but we will always strive to be the best, strive to be the most interactive and grateful, and even blessed press around. No matter what happens over time, we will also take our mission very seriously while appreciating where we are and enjoying the journey.
What do we offer our authors that they can’t do for themselves through self-publishing?
We are big supporters of self-publishing (especially hybrid publishing), if done with care, patience, and planning. However, not every author has the time or inclination to do market research, advertise, and set up book launch strategies. Although a lot of authors are successful in doing it all, strong small presses will always be there for the authors who just want to do what they do best: write.
What we offer is experience, industry knowledge, contacts and trust built up over years. And due to our strong brand and trusting fanbase, every Crystal Lake Publishing book comes with weight of respect. In time our fans begin to trust our judgment and will try a new author purely based on our support of said author.
With each launch we strive to fine-tune our approach, learn from our mistakes, and increase our reach. We continue to assure our authors that we’re here for them and that we’ll carry the weight of the launch and dealing with third parties while they focus on their strengths—be it writing, interviews, blogs, signings, etc.
We also offer several mentoring packages to authors that include knowledge and skills they can use in both traditional and self-publishing endeavours.
We look forward to launching many new careers.
This is what we believe in. What we stand for. This will be our legacy.
Welcome to Crystal Lake Publishing—Tales from the Darkest Depths.
THANK YOU FOR PURCHASING THIS BOOK
Brian Keene, Welcome to the Show
